The 2014 Chevrolet Sonic will be available in two limited-edition colors as the brand continues to scour design products seeking the “individualist” consumer. A chromatic plum called Deep Magenta Metallic is the first in the series and will be available August through October.
“We know that about one-third of our Sonic buyers note exterior color as an ‘extremely important’ factor in their purchase process – a higher percentage than other small car buyers,” said Michelle Killen, lead creative designer in General Motors’ color and trim studio and exterior paint expert for Chevrolet.
When it came time to replace Inferno Orange, the design team realized pink was a lasting trend, and after the success of Chevrolet Spark’s Techno Pink, wanted to bring a more chromatic tone to showroom floors. It accents Sonic’s shape to perfection.
Chevrolet developed Deep Magenta Metallic after extensive research into fashion runways, consumer products and high-end furniture galleries. The color shifts in this magenta tone will show Sonic’s form vocabulary, essentially the shape of the car, as it drives down the road.
On average, a Chevrolet vehicle has 10 to 12 color options throughout its lifecycle.
The limited edition colors will be applied with the “three-wet” paint process at GM’s Orion Assembly Plant. The technique ensures high quality while reducing environmental impact. And it reduces the plant’s paint shop footprint by 10 percent. GM was the first automaker to use the process, in which three layers of paint are applied one after another without drying, thus requiring only a single trip through the oven.
Following the Deep Magenta Metallic, Cool Blue – a greyish, dirty blue – will be available on Sonic from November until March. Dragon Green will come to the lineup as a permanent addition to the Sonic palate the first quarter of 2014.