When you buy a Bugatti and you are willing to pay over 2 million euros, you can spare some thousands more on customisation. And Bugatti knows this, so it introduces a special division, dedicated for special commissions.
Translated as “tailored”, Bugatti Sur Mesure builds upon the marque’s distinguished history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork, gathering the collective expertise of its skilled designers and engineers to form a brand-new program to meet growing customer demand for ultra-customized designs, materials and finishes.
As part of the official program, with one-to-one support from the Bugatti Sur Mesure Team, customers will be guided through the world of possibilities open to them. When configuring a Bugatti, the sheer number of exterior colors and leather finishes is nearly unlimited, but for those who wish to take a further step and create a truly unique piece of personalized automotive art, Bugatti Sur Mesure is at their disposal. From initial design concept through to vehicle production and final handover, customers will receive the full Molsheim experience.
2019 witnessed the arrival of the Chiron ‘Zebra 1 of 1’ – a special commission for a customer in Qatar. Featuring an elaborate Titanic Blue and Gunpower Grey color scheme, the hyper sports car was hand painted by Bugatti’s talented craftspeople over the course of more than three weeks.
2021 saw the now-famous Divo ‘Lady Bug’ come to epitomize the true extent to which Bugatti is able to intricately customize its hyper sports cars. A highly complex geometric-dynamic algorithmic fading pattern was developed over 18 months for the Divo’s bodywork, illustrating how Bugatti is continuing to push the boundaries in making customers’ visions become reality.
Now, Bugatti Sur Mesure unveils its first customer project, a Chiron Pur Sport inspired by the 20th century heroics of renowned racing driver, Louis Chiron. The legend of the Bugatti brand continues to resonate with customers and passionate fans of the marque across the globe. Early racing pioneers who piloted Bugatti’s prototype racing cars continue to fascinate and are admired for their bravery and talent displayed on-track. Today, their spirit lives on and is the very source of the custom design of the unique Chiron Pur Sport.
Among Louis Chiron’s countless victories at the wheel of a Bugatti was his legendary 1931 win at the French Grand Prix, together with Achille Varzi, in a Bugatti Type 51 emblazoned with the number ‘32’.
The ‘32’ and ‘Grand Prix’ motifs continue throughout the cabin, including a special center console inlay in black anodized aluminum, with a silver hand-painted inscription. The motifs extend to the door sills, headrests and entry lights. Subtle branding distinguishing the model as a rare and unique product of the program can also be found.