Every year, Bugatti is unveiling a fantastic one-off, dedicated to a wealthy and anonymous client. This year, Bugatti has unveiled a world premiere: the new Chiron Pur Sport’s Concept.

It has been geared towards agility in every sense of the word. The Design Development department’s focus was to lend the Pur Sport a confident appearance. As a result, the front end is dominated by an intentionally dynamic expression. Very wide air inlets and an enlarged horseshoe panel at the bottom serve as perfect radiator air outlets.

The vehicle’s striking splitter generates maximum downforce by protruding considerably at the front while also making the vehicle seem wider. Primary lines run across the air outlets on the front wing like tendons on a muscle, radiating the design image of a well-honed athlete.

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A new optional split paintwork design has been developed for the Chiron Pur Sport. The entire bottom third of the vehicle features exposed carbon fibre to make the vehicle seem even lower. From the sides these dark surfaces merge with the colour of the road surface and make the Pur Sport appear even flatter.

The rear of the Pur Sport carries the vehicle’s rear spoiler spanning 1.90 metres to generate serious amounts of downforce, and the striking diffuser also significantly boosts the vehicle’s aerodynamics. In this process, angled wing mounts form a large X in conjunction with the rear apron, a feature that is inspired by elements of science fiction and motorsport.

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A large diffuser and fixed rear spoiler generate plenty of downforce at the back end, while also helping to boost agility. At the same time, doing away with the hydraulic component of the otherwise automatically extending spoiler reduces the weight by ten kilogrames. Rear wing mounts and diffuser form an aggressive and sporty X-shaped design.

Bugatti and Michelin developed the new and exclusive Bugatti Sport Cup 2 R tyre in 285/30 R20 dimensions at the front and 355/25 R21 at the rear to match the new Aero wheel design. Thanks to a modified tyre structure and a rubber mix that creates more grip, this combination boosts the vehicle’s lateral acceleration by 10% to additionally increase its cornering speed.

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A new transmission featuring an overall gear ratio that has been configured 15% closer together guarantees even more dynamic handling and further improves the power distribution of the 8.0-litre W16 engine generating 1,500 horsepower and 1,600 newton metres of torque. The vehicle now unleashes its full power at 350 km/h.

At the same time Bugatti has increased the maximum engine speed of the W16 unit by 200 rpm to 6,900 rpm. In conjunction with the closer overall gear ratio this creates significantly better elasticity. As a result, the Chiron Pur Sport accelerates from 60 to 120 km/h almost two seconds faster than the already lightning-fast Chiron.