At the Concorso d’Eleganza Villa d’Este 2013, two tradition-steeped
car manufacturers – the BMW Group and Pininfarina – will be straddling
the automotive past and future as they unveil the result of their
debut cooperation to the global public on 24 May: the BMW Pininfarina
Gran Lusso Coupe.

The BMW Pininfarina Gran Lusso Coupe is the sequel to a new approach
introduced at last year’s Concorso in the shape of the BMW Zagato
Coupé. Always in search of opportunities for further development, the
BMW Group consciously pursues creative exchange with other design
studios. It enables two design approaches to merge into a new and
exciting initiative that encourages fresh creative impulses.
Thus the
close collaboration with the Pininfarina design team has led to a new
automotive personality brimming with character and ready to join the
high-end luxury class: typically BMW and bearing the refined imprint
of Pininfarina.
The BMW Pininfarina Gran Lusso Coupe adds a new
dimension to the BMW claim to elegance and exclusivity.
Generous surface design and taut contours highlight an elegant vehicle
body, while hallmark BMW proportions – a long wheelbase, stretched
bonnet, short overhangs and a set-back greenhouse with smoothly
sloping roofline – imbue the BMW Pininfarina Gran Lusso Coupe with
authoritative dynamics even before a wheel has been turned. Enhancing
the powerful impact of the side profile are convex taperings that add
a dynamic elegance.

The exterior symbolises the modern harmony between
power and elegance encapsulated by the V12 engine under the bonnet.

On the inside, the BMW Gran Lusso Coupe shows this consummate blend of
contemporary elegance and luxury. Here the melding of exclusivity,
comfort and sportiness makes for a unique interior experience. The
fluid underlying geometry of the cabin and the classical BMW driver
focus are lent a thoroughly new touch through the influence of

Source: BMW