Just launched in the media across the world, the new BMW M4 already benefits from its first campaign. BMW has joined New York lifestyle brand Kith to create the BMW M4 Competition x Kith, a limited edition interpretation of the all-new M4 Competition coupe with design elements personally created by Kith founder Ronnie Fieg, strictly limited to 150 units worldwide.
Fieg, a native New Yorker and lifelong BMW enthusiast, also lent his unique design vision and notable collaboration techniques to his own personal classic “E30” generation BMW M3. This legendary BMW model was further complemented by an all-new BMW M4 Competition Design Study by Kith; using the E30 M3’s current-day spiritual successor, the M4 Competition coupe, Fieg created a 1-of-1 special edition version that mimics the specifications – and Kith design touches – of his own classic vehicle.
Further exploring BMW and Kith’s mutual admiration and his own history with the brand, Fieg has created The Kith for BMW Collection, featuring apparel and accessories inspired by classic BMW design elements and exclusively available through Kith’s retail locations beginning October 23. The collection, featuring 94 styles of apparel and accessories, is Kith’s largest single offering to date.
Featuring many of the design touches from Fieg’s personal E30 M3 and the Cinnabar Red M4 Design Study by Kith, the limited-edition M4 Competition x Kith also has several highlights unique to the production vehicle. While merging logos is a hallmark of the many partnerships Kith has forged with other globally renowned companies, this is the first time BMW has altered its iconic roundel badge for a collaboration partner.
The fusion logo created for the BMW M4 Competition x Kith adds an extra ring around the BMW roundel in the BMW M colors of light blue, dark blue and red, as well as details in bright lettering focusing on Kith and the collaboration. The rear decklid of the BMW M4 Competition x Kith features a black Kith logo with the iconic tri-color BMW M stripes. The limited-edition models are available exclusively in matte paint finishes of Frozen Black, Frozen Dark Silver and Frozen Brilliant White.