BMW has to act fast to catch up with the already popular Mercedes E-Class. So the Bavarian manufacturer is unfolding a teasing program like never before, capable of generating attention and raise awareness.
The seventh generation of the BMW 5 Series will also be built at BMW Group Plant Dingolfing in Lower Bavaria. Production of the new BMW 5 Series Sedan will ramp up before the end of the year, ready for market launch in early 2017. In preparation for the new model, there has been extensive refurbishment and construction in all technologies at the Dingolfing plant in recent months. Several hundred million euros have been invested in measures including a new body shop to the west of the plant and restructuring of drivetrain unit installation at the vehicle assembly facility.
To understand the importance of the 5 Series for the BMW, we just have to say that the german sedan has been the market leader in the premium upper-class segment for many years, with more than 347,000 units sold in 2015.
However, as a consequence of this successful growth, the plant can no longer accommodate the expected volumes alone. Nevertheless, the bulk of the BMW 5 Series models will still be produced in Dingolfing.
The BMW 5 Series Sedan is the second BMW model to be produced by the Austrian contract manufacturer; the first was the BMW X3, which was manufactured by Magna Steyr between 2003 and 2010. Magna Steyr currently also builds the MINI Countryman and the MINI Paceman for the BMW Group.
Production of the new BMW 5 Series Sedan will get underway at the end of the year at the main plant in Dingolfing and at Magna Steyr in Graz in early 2017.