One of the most important cars in Kia`s range, the new generation Optima will be promoted in the US with the help of a national symbol. NBA All-Star Blake Griffin is back in a series of four new television commercials for Kia Optima midsize sedan.

As a signature brand for him, he continues to bring its satirical comedy. In the campaign, everyday people experience the all-new 2016 Optima – the Official Vehicle of the NBA – and find an eternally calm Griffin reading the newspaper, playing chess, making the ultimate peanut butter and jelly sandwich or acting as a weather forecaster in the midst of an impressive basketball performance. 

The multiplatform campaign, which includes television, digital and social media elements, debuts during Kia NBA Tip-Off 2015.

Created by David&Goliath, Kia’s advertising agency of record, the Griffin spots can be viewed on cable and network NBA programming and on all of Kia’s social and digital platforms.

“Blake Griffin is a powerful force both on and off the court, and as a brand ambassador, he has helped raise Kia’s profile during our rapid transformation over the last few years,” said Tim Chaney, vice president of marketing communications, Kia Motors America.