Bear Grylls will join Land Rover list of ambassadors for a long-term contract.
After he climbed Mount Everest and led ground-breaking expeditions from Antarctica to the Arctic Grylls will play an important role in launching the new Discovery Sport, the model that is set to replace the current Freelander, starting this September. The car will be officially revealed to the world on September 2nd.
In an official press release, Bear Grylls said, “I’ve used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming. From deserts and jungles to the highest mountains; they always deliver a rugged reliability that you can always count on when the chips are down in hostile environments. Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I’m so proud to be associated with the brand.”
Bear joins a long list of Land Rover adventure ambassadors that have included celebrities like Sir Ranulph Fiennes and Ben Saunders.