Audi’s campaign "Progress is Beautiful" that is targeting President’s Barack Obama inauguration will kick off with a newspaper insert that will be distributed in major US publications like USA Today, The Wall Street Journal or Chicago Tribune.
On Tuesday January 20 Audi will be the exclusive sponsor of the streaming broadcasts of Obama’s Inauguration speech on four major online Media outlets: ABCNews, CBSNews, Msnbc, and
The German automaker mentions that is expecting to reach 30 million Americans with it’s Web sponsorships.
“Regardless of political preferences, the inauguration represents a unique moment of progress. That’s why we wanted to share this experience and begin a conversation about innovation, technology and the path ahead.” ( President Johan de Nysschen – Audi of America )