In order to attract more clients, Audi is spicing up the current E-Tron and E-Tron Sportback models with some new lights. Audi is offering Digital Matrix LED (DML) headlights as optional equipment in 2021 e-tron and e-tron Sportback models. This is the first time DML headlights have been mass-produced for a production vehicle.

Comprised of 1.3 million micromirrors per headlight, DML headlights essentially operate like movie projectors, emitting tiny unique particles or adaptable light. At market introduction, this lighting technology offers a selection of five different welcome/leaving animations when the vehicle is parked, each with unique motion graphics and text selected through a vehicle’s MMI touchscreen display. With DML headlights – and other innovations like a capacitive-touch steering wheel and Integrated Toll Module® technology – the Audi e-tron lineup continues to lead the brand in offering the latest technologies to customers.

Beyond the welcome/leaving animations currently available for U.S. vehicles, the full feature set of DML headlights includes:

– A 50-meter “light carpet” that is designed to keep light within the driver’s lane and extends the carpet left or right when changing lanes and helps to avoid a “blinding” effect for oncoming traffic
– Low-beam curved lighting that bends below oncoming traffic and can help illuminate people or objects on the side of the road, which are otherwise difficult to detect
– Electrostatically controlled micromirrors that can adjust light beam pixels up to 5,000 times per second
– On-ground light arrows that place the vehicle’s tires within its lane.
Although the total functionality of Digital Matrix LED headlights is not yet fully available in the U.S., the brand continues to work with government officials and authorities in an effort to do so for U.S. consumers.

The 2021 Audi e-tron and e-tron Sportback are available at dealerships nationwide starting October.