During this year SEMA Motor Show, scheduled to begin in November, Hyundai Motor America and ARK Performance have partnered to create the ARK Road Racer Elantra Concept. 

The ARK Elantra Concept takes the lines of the Elantra sedan and infuses it with an alternate persona, with integrated flares, bulging forged racing wheels and custom new front and rear fascia designs.

Key modifications to the ARK Road Racer Elantra Concept include custom ARK turbo kit using Xcargot XT26 turbocharger, ARK downpipe and GRiP exhaust system, turbosmart blow-off valve and wastegate.

In terms of suspension there are ARK DT-P coil-over system, ARK front strut tower bar, ARK front and rear performance anti-roll bars, ARK front big brake kit, Nitto Tire NT05 summer tires.

Seen from outside, the concept features Solus wide body kit, ARK lightweight forged wheels, Fiere Customs full vinyl wrap, Performance front splitter. Inside the car, visitors will see custom diamond-stitched interior and custom sport steering wheel.