Peugeot continues to sell the 308 on the UK market, despite its age and old platform. The 2020 308 received some updates to be more appealing, with deliveries due to commence shortly.

Entry-level Active Premium models will start from £21,310, with the new 308 featuring an ever more assertive personality as well as a rejuvenated driving experience at the wheel of PEUGEOT’s Digital i-Cockpit.

To celebrate the launch of the new 308, PEUGEOT has also created a unique animation showing the evolution of its family car over the last five decades, beginning with the PEUGEOT 304, which launched in 1969. The animation, which includes the Pininfarina-designed 305, the stylish 306 and spacious 307, shows how the shape of PEUGEOT’s family model has evolved through the years.

SEE ALSO:  Peugeot Expert Crew Van Sport Edition introduced in UK

The new 308 is available in both hatchback and SW estate versions. For 2020, enhanced exterior styling features include a new Vertigo Blue colour option and new optional 16-inch Zircon diamond cut alloy wheels. The new 308 continues to offer a Black Pack option, which is available on GT Premium trim models. With the Black Pack, most of the chrome exterior trim is replaced by a gloss black finish, including front grille, front fog light surround and side window covers. The Black Pack also includes 18-inch diamond cut alloys in Sapphire Black.

To further enhance the driving experience, the GT, GT Premium and GTi versions are fitted with the Driver Sport Pack as standard, including a Sport button which increases the responsiveness of the power steering and throttle for a more instinctive driving experience. Automatic versions also have a sportier gearshift pattern.

SEE ALSO:  Peugeot is a six time winner of European Car of the Year