In order to increase the appeal of the current Beetle in the US; Volkswagen itnroduced a new special edition for the iconic model. The special model is called Denim and is available with the Volkswagen Beetle 1.8T version in Convertible variant.

Paying homage to the 1970s Jeans Bug, the vehicle offers fans a modern take with a starting price of $25,995 plus destination ($820).

Just 2,000 production units will be offered across the United States. Available with a 1.8-liter turbocharged and direct-injection TSI engine and a six-speed automatic transmission, the Beetle Denim produces 170 horsepower and 184 pound-feet of torque.

The 2016 Beetle Denim is offered in two exterior color options: Pure White or Stonewashed Blue. The production run will be split equally between the two colors. The convertible top has been finished in Dark Blue with a brand new textured fabric that resembles denim.


Interior design features include a unique light-blue-and-silver dashpad and jeans-inspired seat pockets with small Beetle flags in red. The light blue denim-color cloth seating surfaces also feature white piping and dark blue leatherette accents.

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As a standard feature the 2016 Beetle Denim includes the Volkswagen MIB II infotainment system, which offers higher resolution, faster processing speeds. A 5.0-inch touchscreen display comes with a host of standard features including AUX-in, SD card slots, and a USB multimedia interface with iPhone and iPod device connectivity, rearview camera display, and Bluetooth technology for compatible devices.