Mazda officially unveiled the new MX-5 during New York Auto Show, the most important automotive event on the East Coast, during this spring. The new generation of the most popular roadster in the world also features a special launch edition, with a limited number of units scheduled for customization.
Called Mazda MX-5 Launch Edition, the new model follows the success of last year’s 2015 MX-5 25th Anniversary Edition, which sold out in just 10 minutes. Based on the premium MX-5 Grand Touring, all Launch Edition MX-5 will come in Soul Red with a Sport Tan leather interior – a color combination exclusive to the Launch Edition for 2016.
Starting May 5, customers who preregistered at will have the opportunity to return to the site to place a $500 deposit toward the purchase of an MX-5 Launch Edition, until the 1,000-car allotment is reserved.
The MX-5 Launch Edition comes with 17-inch alloy wheels, heated seats automatic climate control, SiriusXM satellite radio, Mazda Connect Infotainment System with navigation, a BOSE nine-speaker audio system, i-ACTIVSENSE safety technologies, including blind spot monitoring with rear cross-traffic alert, lane departure warning and automatic high-beam control.
Customers who take delivery of an MX-5 Launch Edition also will receive a Mazda-branded Bose SoundLink Mini Bluetooth speaker in a gift box, along with select items from Mazda’s upcoming Heritage Collection apparel line.