2015 was a very good year for BMW, who managed to keep its first position in the premium market and made quite a lot of money from increasing sales. The BMW Group achieved its sixth record-breaking year in succession, posting new highs to date for sales volumes, revenues and profit before tax.
Automobile sales volume climbed by 6.1% to a new record level of 2,247,485 units, compared to 2014 sales of 2,117,965 units. With additional tailwind from favourable currency factors, Group revenues grew by 14.6% in 2015 to €92,175 million (2014: €80,401 million). Profit before financial result increased by 5.2% to €9,593 million (2014: €9,118 million), mainly on the back of sales volume growth.
The BMW brand maintained its top position in the premium segment in 2015 by posting a new record sales volume figure. Deliveries to customers were 5.2% higher at 1,905,234 units (2014: 1,811,719 units), with excellent performances by the BMW 2 Series, the BMW 4 Series and the BMW X family helping to drive sales volume growth. Additional momentum is expected in the current year, in particular from the new BMW 7 Series and the new BMW X1.
MINI achieved a new sales volume record in 2015, with deliveries up 12.0% to 338,466 units (2014: 302,183 units). Worldwide sales of the new MINI 5-Door totalled 94,788 units (2014: 13,113 units), while sales of the MINI 3-Door edged up to 127,194 units (2014: 126,938 units; +0.2%). The new MINI Clubman went on sale in October and registered sales of 8,003 units by the end of the year.
Rolls-Royce Motor Cars recorded the second-best performance in its 112-year history. The Goodwood-based company sold 3,785 units worldwide in 2015 (-6.8%), with the Wraith and Ghost models making the largest contributions to the sales volume figure.
Sales of BMW Group vehicles in Europe in 2015 exceeded the one-million mark for the first time, with a total of 1,000,427 units (2014: 914,587 units; +9.4%) handed over to customers.