In its quest of becoming world`s number one premium manufacturer, Audi managed to conclude 2015 with growing sales. In fact, 2015 was another record year for the Ingolstadt-based manufacturer.
And this is quite an impressive performance if you think that in september the Germans were also part of Dieselgate scandal. it looks that the bad reputaton is not affecting Audi sales.
Compared with 2014, worldwide deliveries increased by 3.6 percent to around 1,803,250 automobiles. In Europe and China, Audi confirmed its position as the most successful premium brand; in the United States, the brand with the four rings grew at twice the rate of the market. In December, around 158,450 customers worldwide chose an Audi, an increase of 5.6 percent. This means that the company has increased its sales for the 72nd successive month.
Audi’s entire SUV family once again grew disproportionately in 2015, gaining 6.0 percent across all Q models to around 537,950 automobiles worldwide. The A3 and its variants contributed to Audi’s growth with an increase in sales of 20.3 percent to around 372,750 units. Furthermore, with deliveries of around 29,950 units (+87.0%), the TT became the best-selling compact sports car in the premium market.
In Europe, the full-size class strengthened Audi further. In addition to the Q7 (+103.8% to around 27,050 automobiles), sales of the A6 rose significantly with an increase of 9.9 percent to around 99,800 cars delivered. Across all models, European sales rose by 4.8 percent to the new record of around 799,950 units.
In the United States, the company surpassed the 200,000 mark for the first time in its history: rising 11.1 percent to 202,202 units. Audi has thus doubled its U.S. sales within five years.