Lotus has published the first commercial spot for the 2012 Exige S.
As it tries to underline its agility and performance, plus the fact that the 2012 Lotus Exige S comes with major improvements in terms of riding and handling, the British company has created a clip in which their new 1080kg sportscar is fighting against a boxer.
The ring in this case is the track and even though the boxer gets to through a few punches at first, it is the Exige S who delivers the knockout blow and celebrates by doing donuts around its opponent.
In case you forgot, the 2012 Lotus Exige S was introduced at the 2011 IAA in Frankfurt earlier this month, with this new generation featuring a 350 PS, 3.5litre V6 supercharged engine from the Evora S under its bonnet.
The new Exige S has also employed a series of aesthetic improvements, with the most notable changes being at the front, where the automaker has adopted ‘single-piece’ headlights. 
 
 
 
 
2012 Lotus Exige S Video Spot:

Source: Lotus