A single photos released during the weekend offers a preview of the custom 2011 Hyundai Sonata Turbo which will appear at the 2010 SEMA Show.
The 2011 Hyundai Sonata Turbo has been prepared by RIDES and 0-60 magazines, and apparently inspiration was drawn from Ferrari, Mercedes and Porsche models. The car will feature various performance parts and custom elements that will enable it to look more while also enabling a boost in power.
Some of the key elements on this SEMA prepared 2011 Hyundai Sonata Turbo includes 20 inch concave monobloc wheels, a matte pearl body finish, LED fog lights and numerous carbon fiber components like the
roof, grill, side mirrors and rear diffuser.
Besides the custom 2011 Hyundai Sonata Turbo, a second vehicle to feature modified components, this time from ARK will be Hyundai Genesis Coupe 3.8L.
Hyunday press release :
build excitement around the recently launched 2011 Sonata Turbo,
Hyundai Motor America teamed up with RIDES and 0-60 magazines to trick
out one of the first turbos off the assembly line of its Alabama plant
for a debut at this year’s SEMA show. Inspired by Ferrari, Mercedes and
Porsche, the modified Sonata 2.0T will feature performance parts from
leading aftermarket companies and custom fabrication work from RIDES’
and 0-60’s team of expert builders.
"The Sonata Turbo is an ideal platform for us to bridge the worlds of
performance, aesthetics, luxury, technology and style," said Ben
Harris, executive publisher, RIDES and 0-60 magazines. "The design we’ve
chosen will accentuate the car’s lines and style, using influences from
exotic supercars."
The vehicle’s exterior modifications will be modest and tasteful,
using influences from the four-door Brabus Mercedes CLS Rocket sport
coupe to broaden and draw attention to the vehicle’s body lines from the
factory. Key elements consist of 20-inch concave monobloc wheels, matte
pearl white paint and a slew of carbon fiber components including the
roof, grill, interior trim, side mirrors and rear diffuser. To complete
the design, fabricators will incorporate custom LED fog lights into the
Inspiration for the sporty interior design came from the Ferrari
F430, with strategically placed stitched leather throughout and carbon
fiber trim accents. Those strapped into the leather driver’s seat will
take pleasure in performance upgrades including turbo and intake
enhancements, and a quad tip dual exhaust.
The Sonata Turbo will be shown in the Hyundai Booth between November
2-5, 2010 (Booth #24387), among other vehicles from Hyundai Motor
America. Outside of SEMA, the 2011 Sonata Turbo will be arriving in
dealer showrooms later this year, with 274 hp and 269 lb-ft of torque.
RIDES is the premiere urban automotive enthusiast
magazine and represents the worlds of "Street, Speed, Sound and Style."
Bridging the worlds between enthusiast and consumer magazines, RIDES
captures the essence of today’s automotive lifestyle. From the hottest
cars, trucks and customizations to celebrity cars, the ultimate in
high-end performance, old school classics, new car reviews and the
latest trends, if it represents the best in automotive, it’s in RIDES.
RIDES is published by Harris Publications, one of the country¹s largest
special interest enthusiast publishers with over 70 different titles,
including such young men’s magazines as XXL, 0-60 and Antenna.
0-60 is a new generation of car magazine for today’s
performance enthusiasts who are looking for the latest in speed, power
and fast cars. 0-60 fills the void between mainstream and enthusiast
titles, connecting the reader with the latest in everything performance
related. From the aftermarket to the OEMs, 0-60 looks at the cars,
products, and go-fast bits that help create a bold, aggressive driving
experience. 0-60 is published by Harris Publications, one of the
country¹s largest special interest publishers with over 70 different
titles, including such young men’s magazines as XXL, RIDES
Hyundai press release :
To enhance the tunability of its most dynamic performance car ever, Hyundai has teamed with ARK Performance Inc. to develop custom parts for the Hyundai Genesis Coupe. These high-performance parts will debut on the ARK Track Time Attack Genesis Coupe 3.8L show car at SEMA 2010.  The Genesis Coupe from ARK is designed for enthusiasts looking for quality performance products and inspiration for their own modifications. All of the ARK Performance parts designed for the Genesis Coupe are production ready and will soon be available for enthusiasts everywhere.
“At ARK Performance we strive to produce superior aftermarket products for vehicles enthusiasts love to tune, and our performance parts for the Genesis Coupe accomplish just that,” said Ted Lee, owner, ARK Performance Inc. “The Hyundai Genesis Coupe is the ideal car for enthusiasts with its strong performance characteristics and dynamic design.  The ARK Track Time Attack Genesis Coupe SEMA car demonstrates the ways tuners can improve the performance of their own Genesis Coupe.”
The ARK Hyundai Genesis Coupe will showcase engine, interior, exterior, brake, wheel and suspension modifications. Among the initial performance targets, ARK is striving for 450- horsepower with engine modifications to Genesis Coupe’s already powerful 306-horsepower, DOHC 3.8-liter V6 engine.  As an added feature the ARK Genesis Coupe’s paint scheme will be designed and completed in collaboration with artists from Hyundai’s North American Design Center in Irvine, Calif.
“The performance parts from ARK will allow enthusiasts to further personalize our latest 3.8 R-Spec Genesis Coupe model,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “The modifications made by ARK are what SEMA is all about and why we offer the R-Spec model as the ultimate upgradeable, affordable, rear-wheel drive performance platform.”
Powertrain components ARK plans to customize include:
• Mahle Performance Ring Set 3.8L Lambda
• Brian Crower Connecting Rods – Pro Series with ARP2000
• APG KOREA 3.8 Supercharger Kit
• HKS M45XL Spark Plugs
• APG KOREA Intercooler
• APG KOREA Intercooler Piping
• APG KOREA Oil Cooler
• ARK True Dual GRIP Exhaust System
• ARK 3-1 Dual headers
• ARK Dual Downpipes
• ARK Testpipes
• ARK Hi Flow Intake
• ARK Carbon Fiber Cooling Plate
• Blow Off Valve
• Camshafts
• ARK Lightweight SC Pulley
To the brakes, wheels, tires and suspension ARK plans to customize the following:
• Brembo Big Brake System
• Stainless Steel Brake Lines
• DBA Drilled Slotted Rotors
• Endless Brake Pads
• Clutchmaster Stage 4 Kit with Lighten Steel Chromoly Flywheel
Wheels and tires
• VOLK TE37 SL (Super Lights) – Mackin Industries
• Toyo Tires
• Kics Lug Nuts
• Kics Wheel Spacers
• ARK DTP Coilovers System
• ARK Front Sway Bar
• ARK Rear Sway Bar
• ARK Front Strut Bar
• Cusco Front Pillow Ball Mount
• Cusco Front Adj. Control Arms
• Cusco Front Lower Power Brace
• Cusco Rear Member Power Brace
Interior upgrades include:
• Apple iPad Integration Kit
• Apple iPad Custom Bezel
• Infinity Sound System
• Blitz Guages – Provided by Driveline Motoring
• Bride Zeta 3 Hyper Red Seats – Provided by Driveline Motoring
• Additional Bride Fabric – Provided by Driveline Motoring
• Takada Short Harness – Provided by Driveline Motoring
• Shift boot – Provided by Driveline Motoring
• ARK Racing Pedals
• ARK 6-point Chromoly Roll Cage
• Sparco Champion Edition Steering Wheel – Provided by Driveline Motoring
• NRG Black Carbon Ring Quick Release – Provided by Driveline Motoring
• NRG Steering Wheel Short Hub – Provided by Driveline Motoring
• Sparco Seat Rails – Provided by Driveline Motoring
ARK Performance will also make moderate exterior modifications to the Genesis Coupe, including:
• ARK SFX  Front Bumper
• ARK SFX Rear Bumper
• ARK SFX Wide Front Fenders
• ARK SFX Wide Rear Fender
• ARK SFX Side Skirts
• ARK CFX v2 Carbon Hood
• ARK CFX v2 Carbon Grille
• ARK Rear Diffuser
• Voltex Type 1S 1480mm CF Wing – Provided By Driveline Motoring
• Custom Color – Beyond Bodyshop
• Graphics and Decals – JsDesigns

Source: Hyundai