Chrysler is introducing three new special edition 2010 Dodge Viper SRT10 models which are part of their Dealer Exclusive Program.
The 2010 Dodge Viper SRT10 Dealer Exclusive Program applies to dealers who sold a certain number of units, and as a result they can now create their own special editions based on their most loyal customer’s dreams.
The three customised models being presented in the photo refer to the ACR roadster, the ‘Reverse ART10 ACR’ and the Black SRT10 Coupe with Plum Crazy racing stripes. Customers interested in the 2010 Dodge Viper SRT10 Dealer Exclusive Program models can find the participating dealers at the Viper Headquarters website listed in the official release after the jump.
The 2010 Dodge Viper ART10 comes with 600 HP under its bonnet and in 2010 only 500 units will get produced. 
Chrysler press release :
The 2010 model year just got even more exclusive for the Dodge Viper.
The Dodge brand is unveiling three new unique 2010 Viper SRT10 vehicles
as part of its "Dealer Exclusive Program."
Dealers who sold sufficient Viper volume to qualify were given the
opportunity to create their own special editions that best meet the
dreams of their most loyal customers. A total of 50 cars are being built
under this program, and specific combinations were determined by each
Dodge dealer who volunteered to participate.
Shown here (from left to right) are the Dodge Viper SRT10 ACR Roadster,
developed specifically with Woodhouse Dodge in Blair, Neb., featuring a
Race Yellow Clear Coat exterior with yellow driver’s stripe; the
"Reverse SRT10 ACR" developed with Tomball Dodge in Tomball, Texas,
featuring the reverse color combination of the Snakeskin Green Special
Edition introduced earlier this model year; and the Black SRT10 Coupe
with Plum Crazy dual racing stripes developed with Roanoke Dodge in
Roanoke, Ill.
To find all of the Dodge dealers who have 2010 Dodge Viper SRT10s on
order including the various special-edition models, check out the new
dealer locator function at the Viper Headquarters website:
With this being the last model year for the current-generation Dodge
Viper, 2010 continues to be the most special year of production for the
600 horsepower V-10 powered “ultimate American sports car.”
Approximately 500 cars will make up the 2010 model year production run,
and each one is more exclusive than ever before with more than 7,000
different possible appearance combinations. 

Source: Chrysler