Home » News » Jaguar » Jaguar Design Studio opens in Gaydon
Jaguar designs beautiful cars. In order to continue to do this, the UK manufacturer made some important investment. It has unveiled its new dedicated design studio in Gaydon, bringing the entire design team into one purpose-built creative space for the first time in the marque’s 84-year history.

Led by Jaguar Design Director, Julian Thomson, the new studio is the most advanced automotive design centre in the world, developed to enhance the human creative design process with world-leading technologies.

The ‘Heart Space’, a collaborative hub at the centre of the new Jaguar Design Studio, will bring together the diverse and creative 280-strong team as it designs future generations of Jaguars.

Surrounding the Heart Space are bespoke working environments for the Interior, Exterior and Colour and Materials teams, plus Design Visualisation and Design Technical disciplines.

Jaguar Design is made up of designers from across the globe and from a range of industry backgrounds, including fashion, watch-making, sports and gaming. Being drawn from such different spheres of design helps the team deliver its ‘Jaguar’ interpretation of Britishness using contemporary materials and processes. Those processes utilise industry-leading technology, including custom-made clay modelling machines allowing 20 models to be worked on at once, virtual reality (VR) systems and an 11-metre 4K digital display wall known as ‘The Electric’. The floor area of the new Jaguar Design Studio measures over 12,000m2 – an increase of around 33% of the total previous studio spaces based in Whitley.

The main studios are named Studio 3 and Studio 4, taking inspiration from the numbers of the Le Mans-winning Jaguar D-types of 1957 and 1956 respectively, as well as paying homage to studios 1 and 2 at Whitley, which was the home of Jaguar Design from 1985. The considered naming approach is continued in the meeting rooms, with half named after iconic Jaguar models and the other half taking their names from important people in Jaguar history, including founder Sir William Lyons, designer Geoff Lawson and the actor Steve McQueen.

Studios 3 and 4 house a total of ten clay modelling plates, each measuring 20-metres long and capable of accommodating two clays, with a load capacity of 4.5-tonnes. For the first time, designers can now place interior and exterior models next to one another to improve synergy and collaboration between the two disciplines.

The studios are fully temperature controlled to ensure clay remains in the ideal state to be worked by the 46-strong team of sculptors, while lighting is provided at exactly the right brightness and colour temperature for optimal vision.

Now, for the first time, designers will be able to scrutinise the models from alternative heights from the Mezzanine, View Room and The Steps – an amphitheatre-style seating area.

In addition, VR plays an increasingly important role in Jaguar Design with digitalisation teams appearing at every stage of the process from sketching through to launch animations. A VR rig enables designers and studio engineers to test ideas in the virtual world much faster and more efficiently than ever before. From the early conceptual stage, the Computer-Aided Surfacing (CAS) team convert the design sketches into digital 3D models while the in-house Design Visualisation and Animation (DVA) team works closely with designers and data teams to render and animate the sketches and 3D models.



Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 1995 Jaguar XJ220 Pininfarina

    Engine: Twin Turbo V6, Power: 404.2 kw / 542.0 bhp @ 7000 rpm, Torque: 644.0 nm / 475.0 ft lbs @ 4500 rpm
  2. 1951 Jaguar XK120 Martial Oblin Coupe

    Engine: Inline-6, Power: 119.3 kw / 160.0 bhp @ 5200 rpmN/A
  3. 2002 Jaguar X-Type Racing Concept

    Engine: AJ-V6N/AN/A
  4. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm
  5. 2009 Nissan 370Z

    Engine: VQ37VHR Variable Valve Timing NA V6, Power: 332 bhp @ 7000 rpm, Torque: 270 lb-ft. @ 5200 rpm

New Vehicles

Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”
Alfa Romeo is using this year Geneva Motor Show to introduce two special models. One is Giulia Quadrifoglio and one is Stelvio Quadrifoglio. Both models ...

Concept Cars

Nissan IMk concept hints at future electric carsNissan IMk concept hints at future electric cars
Nissan is no stranger to building electric vehicles, so concepts are even more easy to build when you have the right platform. With this in mind, Nissan ...

Custom Cars

Volkswagen Golf GTI TCR was tweaked out by ABTVolkswagen Golf GTI TCR was tweaked out by ABT
ABT Sportsline has prepared a performance package for the Volkswagen Golf GTI TCR. As you already know, this version of the Golf was launched as a farewell ...

Future Cars

Skoda Octavia first sketches emergeSkoda Octavia first sketches emerge
Skoda is getting closer and closer to another milestone in the company history. The Czech manufacturer is preparing the unveiling of the new generation Octavia. ...

Market News

Lamborghini Huracan surpasses Gallardo production recordLamborghini Huracan surpasses Gallardo production record
When you think at the most popular Lamborghini ever created you think at Gallardo, as it eas the best sold car in the company’s history. Well, starting ...

Gadgets

Karma develops sound for its future electric carsKarma develops sound for its future electric cars
Many electric car manufacturers are exploring new options when it comes to sound. Even an electric car has to sound good. Due to the absence of a loud ...

Various News

Bentley Continental Flying Spur enters productionBentley Continental Flying Spur enters production
Luxury is now ready to reach new boundaries with Bentley starting the production of one new important model. The assembly of the new generation Flying ...

Motorsports

This is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E seasonThis is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E season
Porsche has officially unveiled the 99X Electric racer. The model was painted in Porsche's traditional motorsport colours of white, black and read and ...

Videos

Video. Watch how Koenigsegg Regera does 0-250-0 mpg in just 32.48 secondsVideo. Watch how Koenigsegg Regera does 0-250-0 mpg in just 32.48 seconds
A couple of weeks ago, the guys from Koenigsegg have announced that the Regera hypercar managed to smash the world record for 0-250-0 mph and also for ...