Home » News » Infiniti » Infiniti wants a new performance sub-brand
Johan de Nysschen, Infiniti's president, told in an interview for Automotive News that his company wants to launch a new performance sub-brand. The upcoming sub-brand is set to tackle the BMW M and Mercedes AMG and will consist of high-end performance cars that take no prisoners. 

Furthermore, he added that not every single model will necessary get a performance version but he needs a legitimate performance brand. 

Infiniti wants a new performance sub-brand
"IPL [Infiniti Performance Line] is there, but it's by no means a fait accompli (an accomplished fact) that it will be the nomenclature for the [new] performance brand for Infiniti. The decision is completely open", added Infiniti Americas Vice President Michael Bartsch. 

As a reminder, in 2010, Infiniti has launched the IPL G Coupe. The model features a sport-tuned suspension, high performance brakes and an updated engine.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2001 Infiniti FX45 Concept

    Engine: V8, Power: 223.7 kw / 300.0 bhp, Torque: 406.75 nm / 300.0 ft lbs
  2. 2002 Infiniti FX45 Concept

    Engine: VK45 V8, Power: 253.5 kw / 339.9 bhp @ 6400 rpm, Torque: 451.49 nm / 333.0 ft lbs @ 4000 rpm
  3. 2003 Infiniti G35 Sport Coupe

    Engine: V6, Power: 208.8 kw / 280 bhp @ 6200 rpm, Torque: 366.07 nm / 270 ft lbs @ 4800 rpm
  4. 2008 Infiniti G37 Coupe

    Engine: Alunimum VQ37VHR V6, Power: 246.1 kw / 330 bhp, Torque: 366.07 nm / 270 ft lbs
  5. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm

New Vehicles

Hyundai i30 N Line starts at £21,255 in UKHyundai i30 N Line starts at £21,255 in UK
After a long wait, Hyundai is finally making the most of its new N Performance division. The South-Korean manufacturer has officially announced the pricing ...

Concept Cars

Jaguar I-Pace concept makes final tests in Los AngelesJaguar I-Pace concept makes final tests in Los Angeles
Jaguar is getting closer to its first electric SUV, already anticipated by the I-Pace Concept, unveiled last year during the Los Angeles Motor Show. Now, ...

Custom Cars

Rolls Royce Privacy Suite introduced in ChinaRolls Royce Privacy Suite introduced in China
Rolls Royce builds the most luxurious cars on the plant. We all know that. In order to provide also the isolation feel some of its clients needs, Rolls ...

Future Cars

Mercedes-Benz Vans launches the Vision URBANETIC conceptMercedes-Benz Vans launches the Vision URBANETIC concept
Mercedes is more and more into autonomous cars and is developing new technologies, fot the moment only at a concept stage. So is the Vision URBANETIC, ...

Market News

Lamborghini sales up 4 percent in first half of 2017Lamborghini sales up 4 percent in first half of 2017
Lamborghini is far from reaching Ferrari sales for the moment, but in the future, if its evolution continues and with the launch of the urus, the Italian ...

Gadgets

BMW Intelligent Personal Assistant available starting 2019BMW Intelligent Personal Assistant available starting 2019
BMW is ready to follow Mercedes in personal assistance technology. After the Stuttgart-based manufacturer launched the Hey Mercedes assistant, now BMW ...

Various News

Volkswagen Chattanooga plant reaches milestoneVolkswagen Chattanooga plant reaches milestone
Volkswagen is building lots of its cars in the US and the Chattanooga plant is the main assembly across the Ocean. No wonder the plant recently reached ...

Motorsports

Bentley Bentayga sets new world record at Pikes PeakBentley Bentayga sets new world record at Pikes Peak
Volkswagen I.D. R wasn't the only car that broke a record on Pikes Peak Hill Climb this weekend. Bentley Bentayga also made history, of course in its ...

Videos

Mercedes-Benz S-Class Cabrio facelift - Video with the interiorMercedes-Benz S-Class Cabrio facelift - Video with the interior
Earlier this spring, Mercedes-Benz has unveiled the S-Class facelift. Now it is time to find out some interesting facts about the convertible version ...