Home » News » Audi » Audi hybrid supercar concepts

Audi is looking ahead into the future developing a series of hybrid supercar concepts and lightweight design ideas for interiors with the help of young students at the Munich University of Applied Sciences.

The main objective of this project named “Intelligent Emotion” is to promote Audi as a sporty premium brand and a pioneer in technology and design. The company said that these visionary hybrid supercar concepts developed by the university students contain at least one idea or feature that could certainly be part of one of Audi's future production vehicle.

The “Intelligent Emotion” project results have been published as a book entitled Audi Design Projekt containing also commentary by Audi’s

chief designers available at booksellers for 29.90 Euros.

Audi press release :

Audi looks into the future. Under the title “Intelligent Emotion,” students at Munich University of Applied Sciences, aided by Audi, have developed visionary ideas for the mobility of the future – from a hybrid supercar to an alternative concept for lightweight design of interiors. The results are presented in eleven future-oriented concept studies.

“The next generation of employees is our future,” says Wolfgang Egger, Head of Audi Group Design. “That’s why sponsoring design students is one of our high priorities. With the “Intelligent Emotion” project

we have obviously inspired them to find new and creative approaches for the future of personal transportation.” The project was headed by Dr. Othmar Wickenheiser, Professor of Transportation Design at Munich University of Applied Sciences. Wolfgang Egger and Stefan Sielaff, Head of Audi Design, mentored the project.

The objective of the design project was to present Audi as a sporty premium brand as well as a pioneer in technology and design. The balance between innovation and brand recognition was to be represented in a product with great emotional appeal that also conforms to the requirements of society.

“The results are impressive,” says Wolfgang Egger. “The students have addressed the subject of mobility in the future with very well-conceived and lucidly presented approaches. Each concept, each model, contains at least one idea or feature that we could certainly conceive of as being included in a future production vehicle.”

During the creative process, Audi designers supported the students. After all, they too are constantly pursuing innovative ideas to reinforce Audi's status as a leading brand in automobile design. “What sets a good designer apart is the very special ability of conceptualizing the future and visualizing it in images,” says Stefan Sielaff, Head of Audi Design. “Current developments such as alternative engine concepts or increased efficiency of our vehicles also call for answers from the designers. We find it fascinating how students approach such challenges – above and beyond the technical and regulatory requirements that the design of production cars has to meet.”

As Egger explains: “Emotion as a driving force must go hand in hand with responsibility as regulator. The students’ assignment was to develop esthetic approaches that reflect the new ecological, technical and social issues while also portraying an Audi as an attractive, sporty automobile. The results are of very high creative quality and provide plenty of substance for intensive discussions.”

The project results have been published as a book – with commentary by Audi’s chief designers. Published by Heel Verlag and titled Audi Design Projekt, the book is available at booksellers for €29.90

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2007 Audi TT 3.2 S-Line

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2500-3000 rpm
  2. 1996 Audi S8

    Engine: V8, Power: 250 kw / 335.3 bhp @ 6600 rpm, Torque: 410 nm / 302.4 ft lbs @ 3500 rpm
  3. 2008 Audi A3 TDI Clubsport Quattro Concept

    Engine: Inline-4, Power: 167 kw / 224 bhp, Torque: 450 nm / 331.9 ft lbs
  4. 2008 Audi RS6 Avant

    Engine: 90 Degree V10, Power: 426.5 kw / 572 bhp @ 6250 rpm, Torque: 650 nm / 479.4 ft lbs @ 1500-6250 rpm
  5. 2007 Audi S5

    Engine: V8, Power: 263.98 kw / 354 bhp @ 3500 rpm, Torque: 440.64 nm / 325 ft lbs @ 3500 rpm

New Vehicles

Hyundai i30 N Line starts at £21,255 in UKHyundai i30 N Line starts at £21,255 in UK
After a long wait, Hyundai is finally making the most of its new N Performance division. The South-Korean manufacturer has officially announced the pricing ...

Concept Cars

First teaser of the upcoming BMW iNext Concept - the production model will start a new eraFirst teaser of the upcoming BMW iNext Concept - the production model will start a new era
BMW has published the first official teaser of the upcoming BMW iNext Concept. The pure-electric BMW iNext will be built at Plant Dingolfing from 2021. ...

Custom Cars

ABT Cupra Ateca offers more powerABT Cupra Ateca offers more power
Just introduced on the market during this fall, the new Cupra Ateca already benefits from a tuning package created by a german tuner. It is well known ...

Future Cars

Mercedes-Benz Vans launches the Vision URBANETIC conceptMercedes-Benz Vans launches the Vision URBANETIC concept
Mercedes is more and more into autonomous cars and is developing new technologies, fot the moment only at a concept stage. So is the Vision URBANETIC, ...

Market News

Peugeot produced its one millionth C-segment carPeugeot produced its one millionth C-segment car
When Peugeot decided to replace its family cars with SUV's everyone understood the French brand is on its way to becoming a popular choice on the european ...

Gadgets

Mazda to offer Apple CarPlay and Android Auto to older cars tooMazda to offer Apple CarPlay and Android Auto to older cars too
Some manufacturers use over the air updates for their cars. Some others, who decided to adapt later are offering their clients an update but only with ...

Various News

Fiat Panda got zero Euro NCAP safety stars, while the new Jeep Wrangler only managed to achieved one starFiat Panda got zero Euro NCAP safety stars, while the new Jeep Wrangler only managed to achieved one star
Euro NCAP released the safety ratings of nine cars. The Audi Q3, BMW X5, Hyundai Santa Fe, Jaguar I-PACE, Peugeot 508, Volvo V60 and its partner, the ...

Motorsports

Nissan Leaf Nismo RC unveiledNissan Leaf Nismo RC unveiled
Nissan is more and more into electric cars and electric racing. The Japanese brand unveiled the all new Leaf Nismo RC, an evolution of the previous model ...

Videos

Audi is teasing a sports car prior to Paris reavealAudi is teasing a sports car prior to Paris reaveal
Audi has published a teaser video with a sports car that will be showcased during the 2018 Paris Motor Show. The teaser video was launched on the Audi ...