The guys from RAM have unveiled their Thanksgiving Day commercial. In this 90-second spot, called "Praise", RAM is thankful for the workers of America.
According to the US-based car manufacturer officials, the commercial will be aired during the Thanksgiving Day NFL games on CBS and Fox. Ram is also describing this ad as a series of reverent, realistic portraits of men and women employed as waitresses, janitors, foremen, and fishermen.
“‘Praise’ is the Ram brand’s tribute to hard-working Americans and the story of people who are the backbone of our country. Just as the brand paid homage to American farm families a few years back during a Super Bowl telecast, we always look for opportunities to build unique, impactful content around a defining cultural moment”, said FCA’s Global marketing head, Olivier Francois.