Vauxhall Motors launched its Astra ‘Reasons To Be Cheerful’ advertisement. The soundtrack to ‘Reasons To Be Cheerful’ is inspired by Ian Dury’s iconic hit from the 70’s and is updated by Sense, a UK rapper. The ad uses people of Britain to inform the creative and follows the best things about being British.
Taking iconic scenes such as ice-cream on the beach, kicking about in the park, country lanes and festivals, the ad is littered with quintessential British idiosyncrasies such as, ‘looking on the bright side’, ‘gassing about the weather’ and ‘giving it some leather’. The little things that make people cheerful such as fish and chip forks and camping in the rain run through the campaign and depict people enjoying British life with the Vauxhall Astra Bi-Turbo weaving through these scenes.
The TV ad will air from 1st to 28th July 2013 and will be supported by a social media campaign. The ad features the new 5-door Astra Bi-Turbo and will remind consumers the Astra is ‘Made for Britain’ and features cameos from the VXR and Sports Tourer. The Astra Sports Tourer is manufactured in Ellesmere Port, one of the two Vauxhall plants in the UK.