Toyota’s US Sales division announced pricing for the 2012 Prius C, the 5-door hatchback which expands the usage of the automaker’s Hybrid Synergy Drive system.
Expected to arrive at dealerships across the US in March, the Toyota Prius C will carry a starting price tag of 18,950 USD, figure which does not include the fee for handling and delivery.
The Prius C will be available in 4 equipment grades (simply called One, Two, Three and Four) with some of the convenience features offered as standard including a 3.5-inch TFT multi-information display, Bluetooth hands-free, USB and iPod connectivity.
The car’s Hybrid Synergy Drive which we mentioned earlier comprises from a 1.5-liter DOHC, 16-valve engine
with VVT-i, a 60 hp permanent magnet AC synchronous motor, and a 144
volt nickel-metal hydride battery which generates 25.9 hp of electric
propulsion. The system’s net output is 99 HP and its estimated efficiency figures are 53/46/50 mpg city/highway/combined.
2012MY Prius c Pricing Sheet

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1201 PRIUS c ONE 5-DOOR HATCHBACK  $        18,950
1203 PRIUS c TWO 5-DOOR HATCHBACK  $        19,900
1205 PRIUS c THREE 5-DOOR HATCHBACK  $        21,635
1207 PRIUS c FOUR 5-DOOR HATCHBACK  $        23,230
Source: Toyota