Nobody believed that the funky Soul model will attract clients for Kia. The model is now in its second generation and is doing well. To consolidate its sales, Kia introduced the 2020 version of the Soul.
Nobody believed in the Kia Soul when it was first launched. But the strange car, inspired by a wild boar with a backpack managed to attract enough clients to even reach its third generation. More to that, Kia used Soul to introduce its electric plans to the world, offering an electric version of the car. A third generation of the Kia Soul is scheduled to be introduced this fall.
Not such a big hit in the UK, the current Kia Soul receives a special edition called Urban, spiced up with some new features and a special price. Kia Soul Urban tries to attract new customers with one trim level and three engine and gearbox options.