Suzuki reached to a dead-end on the US market. The Japanese manufacturer announced its official decision to stop selling cars on the North-American market due to current depreciating sales.
After nearly three decades on the US market, Suzuki filed for Chapter 11 bankruptcy protection, trying to manage a debt of over $346 million. The manufacturer will focus instead on sales of motorcycles, All-Terrain Vehicles (ATV) and boats.
American Suzuki bankruptcy would most benefit Kia and Nissan, the two brands that car shoppers most compared to Suzuki.
Suzuki models did not catch on in the United States, and the company suffered from a lack of investment in new vehicles. It also struggled from the strong yen that makes it more expensive to export products from Japan.
In 2003 Suzuki revealed a plan to increase U.S. sales above 200,000 units annually but it failed as they only managed to hit half of that in 2006 and 2007. This year, Suzuki managed to sell only 21.188 vehicles in the United States through October this year, a 5 percent drop from the previous year.