To help promote the new Renault Trafic, the most popular utility vehicle on the market, with over 1.6 million units sold, the French manufacturer created a special commercial. 
The film is a remake of the famous opening sequence of Knight Rider, the cult TV show featuring Michael Knight, a modern-day hero working for a philanthropic foundation, and his high-tech car equipped with a built-in, artificially intelligent computer.
The new van plays the role of K.I.T.T. and Michael Knight has been replaced by everyday hero Michael Craftsman.