Fiat Chrysler Automobiles has announced that Reid Bigland become CEO of Alfa Romeo and Maserati, replacing Harald Wester. The latter one becomes FCA chief technology officer.
“I am thankful for the work Harald has carried out in the last few years establishing a sound technical framework for our two premium brands and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia,” Marchionne said today in a statement. “It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfill that mission.”
In 2008, Harald Wester become Maserati CEO and in 2010 he was named in front of Alfa Romeo. Sergio Marchionne, Fiat-Chrysler Automobile CEO described this move as a logical switch in order to help the growth of both companies.
More than that, Reid Bigland will remain the head of U.S. Sales and CEO of FCA Canada. This move comes at an important time for both car manufacturers. Alfa Romeo has launched the Giulia and is preparing the Stelvio SUV, while Maserati is preparing the Levante and the Alfieri.Source: Alfa Romeo