US military needs strong cars to use them in difficult zones of the Earth. Ram has the advantage to be recognised as an official supplier for the army. Ram Truck announced that production of the third instalment of “Built to Serve Edition” trucks will begin next month at its Sterling Heights (Michigan) Assembly Plant.
Ram is celebrating America’s five land, sea and air-based armed forces with “Built to Serve Editions” of its popular Ram 1500 half-ton pickup truck lineup. This third instalment offers an aeronautical-inspired theme with both Anvil and Billet Silver exterior colors offered along with a black interior with Light Diesel Gray accent stitching.
The launch of the third installment of the “Built to Serve Edition” trucks coincides with the 73rd anniversary of the U.S. Air Force.
Each of the five U.S. military service branches has been or will be honored by Ram with two specially selected exterior paint colors that evoke the spirit, the mission and history of that service. One of each branch’s “Built to Serve Edition” models is offered in a new low-volume paint option exclusive to this program.
The “Built to Serve Edition” Ram trucks are offered in the following colors and limited numbers:
– Gator (1,000 units) and Diamond Black (1,000)
– Ceramic Gray (1,000) and Patriot Blue (1,000)
– Anvil (1,000) and Billet Silver (1,000)
– Tank (1,000) and Flame Red (1,000)
– Spitfire (500) and Bright White (500)
Ram “Built to Serve Edition” trucks feature other unique interior and exterior features that set them apart, including a United States flag and “Built to Serve” decal on each of the rear quarter panels.
“Built to Serve Edition” trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.
Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround, black bumpers and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.