Chrysler Group LLC will bring more than 70 vehicles to this year’s Woodward Dream Cruise where each brand—Chrysler, Jeep, Dodge, Ram Truck, FIAT, SRT and Mopar—will wheel in some of their latest production and buzz models, along with a collection of iconic, classic cars from America’s past.
In addition to vehicles on display, each of the Chrysler Group brands will offer a variety of events to this year’s Dream Cruise. All of the Chrysler Group brands’ vehicles and activities will be located on the corner of Woodward Ave. and 13 Mile Road in Royal Oak, Mich. Hours are 4:30 p.m.-10 p.m. on Friday, Aug. 16 and 9 a.m.-9 p.m. on Saturday, Aug. 17.
The Chrysler brand will host Ryan Friedlinghaus, owner and host of the world-famous, “West Coast Customs.” Friedlinghaus will showcase two personally customized Chrysler brand vehicles. Also joining the Chrysler brand will be customizer and influencer, John Fortuno and his Chrysler 300 “Fatchance 2.0.” All content will be captured on Chrysler brand’s social media platforms, including Facebook.
On Friday, Aug. 16 through Sept. 20, Chrysler brand fans can enter “Design to Drive,” a contest through Chrysler brand’s Facebook page where fans choose a Chrysler brand vehicle of their choice to personalize using an inspiration board. The winner of the contest will have their dream Chrysler brand vehicle built specially for them.
Jeep fans can visit the brand display to check out the all-new 2014 Jeep Cherokee Latitude, Limited and Trailhawk models.