Peugeot is one of the major partners of Roland-Garros French Open and it is honouring the event with a proper mascot, created by Peugeot Design Lab.
After the first series of 12 Peugeot Art Toys introduced at the end of 2014, the Peugeot Design Lab took inspiration from the brand’s partnership with the Parisian tournament to come up with the new Leo. It bears the white, clay and green colours present in the Roland-Garros logo. The new Art Toys figure is on sale for 11 € at Peugeot Avenue Paris, as well as from the new Peugeot eshop.
At the same time and to accompany this introduction, Peugeot has launched an eshop for on-line sales of corporate branded products.
Opened on 18 May 2015, the Peugeot eshop offers a range of lifestyle products from the brand, including all of the items currently on sale at Peugeot Avenue: Peugeot mills, old and contemporary miniatures, vintage objects and collections, Onyx jewellery, as well as all of the collections presented at the time of launch of the brand’s new models: the new Peugeot 208, as well as items that accompany the brand’s current activities: Art Toys and the Roland-Garros clothing line.
The Peugeot eshop is accessible on smartphones and tablets. Peugeot has been the official partner of Roland-Garros for 31 years.