Ram has a tradition for very good targeted commercials, and the latest example confirms this once again. The US truck manufacturer released a new clip promoting its range of vehicles, but with a subliminal message: a song. A country song to be more exact.

Famous country-singer Miranda Lambert sings ”Roots and Wings” and the only connection woth the truck brand is the car she drives. The country ballad was written and singed especially for this commercial, which makes it unique and special.