To increase the appeal of the current Mini in the US, the UK manufacturer introduced a special edition, meant to show us how cto proper customize a Mini. Called Mini Seven to recall the legendary Austin Seven, the revolutionary British small car more than five and a half decades ago, the special edition will be available in both Cooper and Cooper S variants of the Mini Hardtop 2 Door and 4 Door models in late summer. 

The exterior design features Lapisluxury Blue color, a non-metallic finish which is the most intensive blue tone ever applied to the body of a Mini. The paint finished conceived for the exclusive equipment program Mini Yours is based on the color Ultramarine, which is regarded as the “blue of kings”.

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There are three other body finishes available to choose from for the new Mini Seven as alternatives to Lapisluxury Blue: the non-metallic finish Pepper White and the variants Midnight Black metallic and British Racing Green metallic.


Regardless of the selected body color, the roof and exterior mirror caps of the new MINI Seven are finished in Melting Silver. The exclusive bonnet stripes of the new MINI Seven are designed to harmonize with the coloring of the roof and exterior mirror caps. The bonnet stripes, also in Melting Silver, each feature a surround in the color Malt Brown on the outside.

Inside, the standard trim includes sports seats in the exclusive fabric/leather Upholstery Diamond Malt Brown, which was created exclusively for this design model. The black leather of the seat and backrest surfaces is combined with fabric in the side sections. The latter have an oblique grey and black check pattern with a discreetly integrated pinstripe in Malt Brown and seams in the same color. The variants Cross Punch Carbon Black leather, Lounge Satellite Grey leather and MINI Yours Lounge Carbon Black leather are offered as alternatives.

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The new Mini Seven special edition will come standard with the MINI Connected infotainment system including a 6.5-inch high-resolution screen or an optional larger 8.8-inch display with naviation. It offers extensive integration of smartphones in the car, allowing the use of internet-based services in the areas of infotainment, communication and driving experience by means of apps.

Pricing will be announced closer to the vehicle’s arrival in market.