Alex Coyle’s “DeLux” package was voted as favorite “MINI Originals” design package by Mini Community. The car was part of Final Test Test Drives contest designed to support the launch of the new MINI Hardtop.
To celebrate the success Mini announced that a limited number of vehicles (up to 56) with Coyle’s “DeLux” package will be available for order in the US beginning next week.
MINI USA’s Final Test Test Drives contest was launched in November and asked older or present MINI owners to submit a video or photo about what revved up testing before the third generation introduction this spring.
After 800 submissions, nine winners, a “fan favorite” elected by the MINI community was selected to have his test drives brought to life by MINI and captured on video.
Alex Coyle’s “DeLux” design package won the appreciation on MINI community. Coyle is studying creative advertising and photography at Virginia Commonwealth University in Richmond and inspired for his car by light and designed the package to stand out at night.
Alex Coyle’s “DeLux” MINI Hardtop will be displayed during this year New York International Auto Show.