Mercedes will be joining Cannes Film Festival with a special appearance on the red carpet: the all new S63 AMG Coupe. The performance model will be auctioned on May 22 during Cinema Against AIDS Gala at Hotel du Cap-Eden-Roc.
As you would expect, the keys will be handed by a star. On the red carpet the S63 AMG will be presented by MERCEDES AMG PETRONAS Formula One team driver Lewis Hamilton.
He will also advise the future customer regarding the individual configuration and appointments. For this, the client will be joining Hamilton during a Formula 1 weekend in the Mercedes paddock. The final handling will take place at AMG company headquarters in Affalterbach.
As you already know, the performance car is powered by a 5.5-litre V8 biturbo engine developing 430 kW (585 hp) and 900 newton metres of torque. 
The Mercedes-Benz brand will be represented during the landmark "Cinema Against AIDS Gala" in Cannes as a "signature sponsor".