Knowing that most of Mercedes clients like to play golf, Mercedes thought of a solution not to separate them from their car not even on the golf course. So it launched the Mercedes-Benz Style Edition Garia Golf Car, a premium-class golf cart. The showcar is the result of a cooperation between Mercedes-Benz designers, Daimler’s Think & Act Tank Business Innovation and the well-known golf cart manufacturer Garia.
Gorden Wagener, Head of Design at Daimler AG: "We have reinvented the world of the golf cart with our Mercedes-Benz Golf Car. Mercedes-Benz stands for modern luxury, and golf is an authentic part of that theme. Transferring our automotive design idiom to the Golf Car is therefore something quite natural, and in doing so we have created a product that is both sensual and pure."
The new Mercedes-Benz Style Edition Garia Golf Car appears distinctly different from conventional golf carts. The driver and passenger have a view through a large, curved windscreen. The carbon-fibre roof is different in colour and form from the base vehicle. With its short front and rear overhangs, it somewhat resembles a sporty baseball cap. The effect is to make the vehicle look low and more sporty.
There is a refrigerator under the bench seat, and a storage tray under the dashboard holds golf balls aligned in a row. Bottle holders on the instrument panel support and on the passenger side provide space for glasses and bottles. The pedals are another attractive detail. The right pedal has a plus sign, the left a minus sign, a reference to Garia.
An integrated onboard touchpad with a screen diagonal of 10.1 inches and a high resolution of 2560 x 1600 pixels shows graphically enhanced vehicle information in the smaller, upper area – for example the remaining range, vehicle speed, current power consumption or parking brake status. Many functions can be controlled at the touch of a finger, including the driving mode ‘sport’ or ‘eco’, the headlamps, windscreen heater, wipers and many more.
On the large screen area beneath this, the occupants can display the layout of the golf course and their current position, or if desired activate an electronic score card. The sophisticated graphic design is derived from the latest Mercedes-Benz passenger cars.
A hands-free system with Bluetooth connection and hi-fi speakers integrated into the rear roof frame strut ensure that also on the fairway, the occupants are connected and able to listen to music from their smartphone. Those who wish to can take a look at a weather app, or order refreshments for delivery to the green. There are also plans to make the contents of a personal smartphone transferable to the touchscreen of the Golf Car for internet access and additional functionality.