In order to better compete with tesla, Mercedes decided to lay the foundation of a new brand, presented for the first time in Paris Motor Show. It is called EQ and comes from Generation EQ idea, an idea of how Mercedes-Benz will soon introduce mass production electric vehicles. 

The new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, which is scalable. Similar to the latest series-produced models from Mercedes-Benz, the vehicle architecture builds on an multi-material mix of steel, aluminium and carbon fibre.

Mercedes-Benz shows how electric cars can soon move into the fast lane: the concept vehicle, with the appearance of a sporty SUV coupe.

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The monolithic basic form of "Generation EQ" unites the genes of an SUV with the dynamic character of a coupé and a dash of shooting brake at the rear end.

Scarcely visible body panel joins, concealed windscreen wipers, cameras instead of exterior mirrors and an absence of conventional door handles emphasise the stretched, dynamic silhouette, making the SUV crossover appear as a unified whole while reducing its air resistance. An intentionally reduced side view, broad shoulders and large 21-inch light-alloy wheels complete the look.

The focus of the driver-oriented cockpit is on simple, touch-based controls. The 24-inch (53 x 11 cm) TFT high-definition wide-screen display presents information, such as speed, range, driving data or navigation and map details. The innovation is apparent from the differentiation between a highly reduced and a complex display, including intermediate stages. 

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With two electric motors on the front and rear axles and a battery in the vehicle floor, "Generation EQ" comes with an electric all-wheel drive with axle-variable torque distribution and a battery installed in the vehicle floor between the axles. 


With a total output of up to 300 kW in the most powerful variant and a maximum torque of up to 700 Newton metres, "Generation EQ" accelerates to 100 km/h in under five seconds. In combination with the intelligent operating strategy from Mercedes-Benz, "Generation EQ" has a range of up to 500 kilometres.