McLaren is one of the most successful brands in the world, managing to catch-up brands with tradition like Ferrari or Lamborghini. Global sales for McLaren rose to 4,806 cars in 2018 with sales up 43.9 per cent over the previous year. This is another record for the company which has increased sales every year since its formation in 2010.
North America, which represents McLaren’s biggest single market and over a third of global sales, surpassed the 5,000 cars sold mark since sales started in 2011 and achieved another year of record growth.
European sales rose 44.2 per cent but the biggest leap was seen in China at 122.5 per cent growth following the introduction of the 570S Spider and 720S. China now accounts for almost 7 per cent of total global sales.
McLaren’s UK domestic market remained strong, achieving a 49.2 per cent year-on-year growth.
The company celebrated building its 15,000th car in the summer at the McLaren Production Centre (MPC) in Woking, Surrey, where all its cars are hand-assembled, and consistently achieved over 20 cars a day with production exported to over 30 markets.
McLaren’s in-house bespoke division, McLaren Special Operations (MSO), which undertakes special vehicle commission and customisation, also had a busy year. More customers are now choosing to add unique, additional luxury touches to their acquisitions which has seen the MSO order book triple in one year.