The key to the performance for the McLaren P1 is aerodynamics, and a new web experience, entitled ‘Designed by Air’, is the first of a two part series telling the extraordinary story behind the car’s design.

The website offers participants a detailed insight as the car is ‘born’ from raw metallic and carbon elements and is crafted by airflow. The journey evolves to unveil the McLaren P1 within the wind tunnel highlighting the aerodynamic focus of the design.

Expanding into further sections, the story behind the design of the McLaren P1 reveals an interactive 3D model with further information about the finely honed aerodynamic features. The immersive experience, inspired by McLaren Automotive Design Director Frank Stephenson’s biomimicry design philosophy, showcases the McLaren P1 in simulated urban, alpine, highway and track environments, detailing how the active aerodynamic systems adjust and adapt to deliver optimum performance for differing driving conditions.

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The ‘Designed by Air’ McLaren P1 experience is socially enabled, with a final section ‘Future Chapters’ inviting users to ‘like’, share and register ahead of future updates on the car’s interior and performance features.

The McLaren P1 experience can be found at designedbyair.com.

Source: McLaren