After it signed an important partnership with BMW, a few years ago, Toyota is now joining forces also with Mazda. Both Japanese companies entered an agreement to build a mutually beneficial long term partnership. This will help the two manufacturers to lower the cost of producing vehicles and to introduce new common technologies.
A joint committee will be set up to evaluate how best to utilize each company’s respective strengths and to encourage a collaboration in environmental and advanced safety technologies.
Previous collaboration between Toyota and Mazda has included the licensing of Toyota’s hybrid technologies to Mazda and the production of compact cars for Toyota at Mazda’s plant in Mexico.
Toyota and Mazda recognize that there is considerable overlap between Mazda’s corporate philosophy of bringing joy to people through vehicles and Toyota’s commitment to making ever-better cars.
Toyota President Akio Toyoda said: "As evidenced by their SkyActiv Technologies and Kodo Soul of Motion design, Mazda has proven that it always thinks of what is coming next for vehicles and technology. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars. I am delighted that our two companies can share the same vision and work together to make cars better. I can think of nothing more wonderful than showing the world together that the next 100 years of cars will be just as fun as the first."