Sergio Marchionne had one big dream: that of resurrecting the Maserati brand and transforming it into a brand capable of attracting clients from BMW, Mercedes and Audi. It seems it managed to do so.
The Giovanni Agnelli Plant, where the Ghibli sports saloon and the Quattroporte flagship saloon are built, marked the production of the 100,000th car. It was a white Quattroporte Model Year 2017, equipped with the 350 horsepower 3.0 litre V6 Twin-Turbo engine built by Ferrari.
This special Quattroporte is destined for China, a strategic market for Maserati and of primary importance for the Brand’s flagship saloon car.
As well as the AGAP, Grugliasco and Mirafiori, Turin plants, Maserati has a third production location at its historic headquarters on Viale Ciro Menotti in Modena, where the GranTurismo and GranCabrio sports cars are built.
Alfredo Altavilla, FCA Chief Operating Officer for the EMEA Region, said: “The Maserati brand’s impressive growth during the last few years has been one of the major developments at the Premium end of the market; the sixth generation of the Maserati saloon, developed here at Grugliasco, is the best-selling Quattroporte of all time and almost 70,000 units of the Ghibli, built here, have now left the production line, meaning that in little more than three years it has become the most successful Maserati of all time".