Lincoln will start promoting the new MKC with an aggressive campaign, set to be showcased all over the US in the next months. To help have an impact on most of the premium clients out there, Lincoln asked Matthew McConaughey to be the image of the new crossover.
The recently Academy Award winner is set to appear in a long series of commercials and other TV shows, trying to promote the new Lincoln MKC.
“When Lincoln came to me with the idea and the campaign, I liked what the message was about,” he says. “‘Authentic’ was the word that kept coming out.”
The new Lincoln MKC premium crossover is already on sale in the US with a standard 2.0 liter Ecoboost delivering 240 hp and a supercharged 2.3 liter Ecoboost with 275 hp.

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