Lexus is exploring new limits when it comes to off-road, following the footsteps of its parent company, Toyota. A supercharged 550-horsepower, lifted, fully-equipped LX-based concept vehicle is here. Named the Lexus J201 Concept, it is the plus-alpha iteration of the renowned four-wheel drive Lexus flagship.

Its name is somewhat “insider-ish” and was chosen for that very reason. It is taken directly from the LX 570’s internal Lexus chassis and platform code, URJ201, which, to off-roaders around the world translates to “The Business”.

Born from a philosophy of cross-functional omotenashi, and assembled by overlanding experts, Expedition Overland, the J201 Concept anticipates the tasteful requirements and needs of the Experiential Adventurer.

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Experiential Adventurers value their Lexus Flagship’s easily-accessible capability and take pride in its functional looks. They are acutely cognizant of style, expression, and reflection, yet they are drawn to understated optics. And within their social spheres, they are the consummate influencers.

J201’s thoughtfully curated collection of enhancements leverages Lexus’ foundational pillars – Brave Design, Imaginative Technology, Exhilarating Performance, and Omotenashi – to express a focused, yet functional, progressive means of mobility – pavement or not.

Battling intense competition and grueling terrain are all in a rally day’s work for defending Rebelle Rally champions, Rachelle Croft and Taylor Pawley of The X Elles. For 2020, the two Lexus drivers will field J201 during the 10-day women’s event spanning over 2000 kilometers of challenging topography and climates throughout California and Nevada.

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