Land Rover has a long experience when it comes to launching its new models in a spectacular way. So the all new generation Discovery could make no exception.

This time, Land Rover has revealed the New Discovery seven-seat SUV by breaking a Guinness World Record for the largest LEego structure ever built.

Long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips took part in the dynamic live reveal of Land Rover’s most versatile model around a 13-metre high Lego version of London’s Tower Bridge.

The reveal set was made from 5,805,846 individual Lego bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 200 miles, or from Tower Bridge in London to Paris.


It took five months for expert LEGO Master Builders in the UK to construct the incredible Tower Bridge structure. It was erected in the grounds of Packington Hall, Warwickshire, close to Land Rover’s Solihull plant, where New Discovery will be produced.

The model of Tower Bridge was flanked by two Lego ‘Discovery Zones’ celebrating 27 years of Land Rover Discovery heritage. An Equestrian Zone, hosted by accomplished rider Zara Phillips, featured a typically British picnic scene made entirely from Lego bricks. The Bear Grylls Adventure Zone included a Lego fire and boulders to represent a scene from a typical mountain exploration.