Land Rover understands that one of the most important global markets for big and expensive SUV is China. So the British manufacturer tries to make use of a proper anniversation in China, where it celebrates the 45th anniversary of its Range Rover family. The Brits needed a special event that could attract attention.
Land Rover has driven its flagship Range Rover luxury SUV across a bridge made of paper. The freestanding structure in Suzhou, China, spanned five metres without glue or bolts to hold it in place.
The hand-built paper bridge took three days to construct in the ancient water city of Suzhou, which is famous for its bridges and nicknamed ‘Venice of the East’. The unique crossing was made of high quality paper.
Land Rover Experience Chief Instructor Chris Zhou was entrusted with negotiating the paper bridge, using a variety of all-terrain technologies to preserve the delicate fabric of the unique structure.
The unique event also highlights 45 years of Range Rover innovation ahead of the Guangzhou Motor Show in China.