Range Rover today celebrates 50 years of pioneering innovation, peerless refinement and unparalleled all-terrain capability with the introduction of the new Range Rover Fifty.

The original luxury SUV has defined the market since 17 June 1970 and, five decades on, the Range Rover has evolved to become a family of desirable and capable luxury vehicles. Its compelling blend of design, refinement and engineering innovation has ensured its place as the benchmark for all luxury SUVs.

The new Range Rover Fifty is based on the Autobiography trim level and will receive unique Auric Atlas accents on the fender vent motifs, grille trim, and other exterior brightwork. The car also comes with a “Fifty” badge developed by Land Rover Chief Creative Officer Gerry McGovern himself.

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More important, the Fifty special edition can be ordered in retro-inspired Tuscan Blue, Bahama Gold, and Davos White exterior colors.

For the US, the Fifty edition will be available only with the V8 5.0 liter petrol unit rated at 518 horsepower.