The Korean car maker is introducing two new special editions called the VR-7 based on the Kia Ceed and Kia Ceed Pro.
The Kia Ceed VR-7 editions come fitted with a 1.4-litre petrol engine linked to a manual gearbox and aesthetic features at the exterior include newly designed 16 inch alloys, four special body colours plus heated, electric mirrors.
At the interior the automaker enhanced the Kia Ceed VR-7 with various leather trim inserts, air conditioning, remote central locking, and electric windows, tweeter speakers for the 6-speaker audio system and Bluetooth and iPod connectivity.
Also the Kia Ceed VR-7 editions, which are now Euro 5 compliant, come with Electronic Stability Control, Hill Start Assist Control and
Vehicle Stability Management as standard.
The Kia Ceed VR-7 price starts at 11,995 GBP, or 11,695 GBP for the Pro Ceed VR-7 version. 
Kia press release :
Kia has introduced new VR-7 Special Editions on two models – cee’d
and pro_cee’d – offering a high level specification at excellent prices.
 Now on sale across the UK Kia dealer network, VR-7 Special Editions
offer additional equipment including reversing sensors and a number of
other high level features
The VR-7 Special Editions are available in 1.4 petrol manual models
of both the cee’d and pro_cee’d. Both come with 16inch Style ‘A’
Alloys, and body colour, heated and electronically controlled door
mirrors.  Inside, both Special Editions benefit from air conditioning,
remote central locking and front electric windows.  Bluetooth
functionality is available along with iPod connectivity.  Tweeter
speakers are added for a 6 speaker surround sound system.
Electronic Stability Control with Hill Start Assist Control and
Vehicle Stability Management are standard on the VR-7 models that now
meet Euro-5 emission standards.  
VR-7 Special Editions are available in four colours – Arctic White,
Silver Storm, Phantom Black and Tempest Grey (which is unique to the
Special Edition).  Leather trim is added to the steering wheel, gear
shift, parking lever and the floor console/front arm rest.
As with every new Kia, an industry pioneering seven year warranty
comes as standard and 1.4 pro_cee’d VR-7 Special Edition is priced from
£11,695 and 1.4 cee’d VR-7 Special Edition is priced from £11,995, with
optional metallic paint at £415.

Source: Kia