New Nissan ambassador Katarina Johnson-Thompson has been revealed as the face of the New Micra. The rising British heptathlon star and London 2012 Olympian will appear alongside the new supermini in a series of TV idents, embracing the Micra’s ‘Go Get It’ attitude, as part of Nissan’s sponsorship of Sky Living HD Drama, planned and brokered with Manning Gottlieb OMD and Sky Media.
The New Micra idents will be broadcast from Monday 23 September across Sky Living’s popular drama programmes including Grey’s Anatomy, Supernatural, Elementary and upcoming series Dracula and The Blacklist. Each TV ident features Katarina Johnson-Thompson demonstrating her ‘Go Get It’ attitude in a range of dramatic situations. The idents depict Johnson-Thompson going about her daily routine with her ‘Go Get It’ attitude, completely unfazed by the drama going on around her.
The new Nissan Micra combines fun with a fashionable, bold style and a ‘Go Get It’ attitude. It boasts significant upgrades and has helped make Nissan’s B-segment range arguably the most competitive in the industry.
Katarina Johnson-Thompson said: “Last summer was an incredible experience for me and I’m proud of my heptathlon achievements so far, including a personal best and fifth place finish at the World Championships last month. I am delighted to be the face of the new Micra and its powerful ‘Go Get It’ attitude.”
Nissan is Official Automotive Partner to Team GB and ParalympicsGB supporting the two teams on their ‘Road to Sochi and Rio’ and providing vehicles to the British Olympic Association (BOA) and British Paralympic Association (BPA). Nissan will apply its performance credentials and expertise in innovative technology to help enhance the squad’s training regimes and overall performance.
Nissan is also a ‘Tier One’ sponsor and the automotive partner of the Rio 2016 Games, supplying over 4,500 vehicles to support the Olympic and Paralympic events.