DC Entertainment (DCE) opened San Diego Comic-Con today with a blend of artistry and giving, unveiling the JUSTICE LEAGUE-inspired Kia Sorento, the eighth and final custom vehicle built in partnership with Kia Motors America. The Sorento’s design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live audience. Created to raise awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, the collection of all eight JUSTICE LEAGUE-inspired Kia vehicles will be on display throughout Comic-Con at the Interactive Zone at Petco Park, Official Comic-Con Partner.
Following the unveiling, DCE President Diane Nelson announced that the newly revealed JUSTICE LEAGUE car would be the centerpiece of a special online charity auction on eBay which benefits the “We Can Be Heroes” campaign. Nelson announced that the 10-day charity auction was now live through July 27, 2013 at www.ebay.com/wecanbeheroes.
The seven-seat Sorento marks the final chapter in a 10-month, eight-vehicle partnership between DC Entertainment and Kia based on the iconic characters that make up the JUSTICE LEAGUE – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg – each of which are featured on their own car designed by Lee. The final car captures the entire JUSTICE LEAGUE, as drawn by Jim Lee, with world-famous West Coast Customs recreating Lee’s artwork through hand-painted, custom air-brushing.
The online charity auction also includes spectacular artwork from some of today’s top contemporary artists and inspired by DC Comics’ JUSTICE LEAGUE characters. The centerpiece of this collection is Justice, a large-scale piece of original artwork by Jim Lee that features the profile of Batman in a color palette inspired by the hues of Africa – yellow, green, red and black.
To date, the We Can Be Heroes giving campaign has raised over $2.3 million and helped over 5 million men, women and children in the Horn of Africa.